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Let’s start a fashion revolution.

Now in all stores, online, wherever you find us, you’ll find all styles, all sizes, same price. (That’s right — the same style is the same price, no matter the size!)

Because you deserve it, and your friends do too.
Subject to availability. Size 30 available online.

introducing to bodequality! we deserve it

shop it all
Denim texture with a button.Denim texture

you said,

Not everyone is
an hourglass,
you know.

Not everyone is an hourglass,
you know.

so we...

Partnered with Dr. Susan Sokolowski – University of Oregon professor, product designer, and award-winning innovator (35 patents and counting!) – to reinvent our fit processsize standards.

you said,

Whose body were these
jeans made for ‘cause it
sure ain’t mine.

so we...

Re-engineered every size and style to be hyper-flattering on every body.

A female model wearing denim jeans paired with a white long-sleeve shirt and denim jacket.

Leah in

og straight

Size 22

A female model wearing light-wash straight jeans and orange blouse.

sydney insky-hi straight

sky-hi straightsky-hi straight

size 6sky-hi straight

A female model wearing slouchy denim paired with a white top.

ingrid in slouchy straight

slouchy straightslouchy straight

size 12slouchy straight

A female model wearing dark wash denim and blue striped tank top.

lovisa inrockstar

rockstarrockstar

size 18rockstar

A female model wearing denim jeans paired with a white long-sleeve shirt and denim jacket.

Leah in og straight

oG straightog straight

size 22og straight

A female model wearing light-wash straight jeans and orange blouse.

sydney in

sky-hi straight

size 6

A model wearing slouchy jeans and a white top.

ingrid in

slouchy straight

size 12

A female model wearing dark wash denim and blue-striped tank top.

lovisa inrockstar

rockstarrockstar

size 18rockstar

Left arrow.
Right arrow.
A female model wearing denim jeans paired with a white long-sleeve shirt and denim jacket.

size 22og straight

og straightog straight

Leah in og straight

A female model wearing light-wash straight jeans and orange blouse.

size 6

sky-hi straight

sydney in

A model wearing slouchy jeans and a white top.

size 12slouchy straight

slouchy straightslouchy straight

ingrid inslouchy straight

A female model wearing dark wash denim and blue-striped tank top.

size 18

rockstar

lovisa in

Left arrow.
Right arrow.

you said,

I want to be able to
shop with my friends!

so we...

Made every women's style in every size, in every single store (no digging around in special sections!) Plus, see every style on a range of models online - in sizes 4, 12 *and* 18.

you said,

I want to be able to shop with my friends!

so we...

Made every women’s style in every size, in every single store (no digging around in special sections!) Plus, see every style on a range of models online - in sizes 4, 12 *and* 18.

Three models hugging all wearing denim jeans.

you said,

I am 100%.

so we...

Are only
getting better!

Sky with clouds.

size equality,
price equality,

& style for
women everywhere

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