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Welcome to the imagine mission.
Imagine a better future for future generations

The Latest:

Why "WE"?
Why "WE"?
Imagine you could have the style you love with the sustainability our planet needs
Imagine you could have the style you love with the sustainability our planet needs. Show some love to your mother (earth).  What that looks like:  100% denim made with water-saving techniques.  We're 87% of the way there!  Clothes made with recycled cotton, and partnering with certified sustainable sources (like Better Cotton Initiative).  A plastic hanger recycling program that sends used hangers to recyclers instead of the landfill.  We've saved 459,943 pounds of plastic to date.
Imagine you could have the style you love with the sustainability our planet needs. Show some love to your mother (earth)
What that looks like:  100% denim made with water-saving techniques.  We're 87% of the way there!  Clothes made with recycled cotton, and partnering with certified sustainable sources (like Better Cotton Initiative).  A plastic hanger recycling program that sends used hangers to recyclers instead of the landfill.  We've saved 459,943 pounds of plastic to date.
Approximately 87%
Instant goodification - Doing good feels good.  Before you go, click for a random act of awesomeness you can do on your own, and help us create the better, kinder world we imagine.
Our store associates completed 96,772 volunteer hours last year!
Our store associates completed 96,772 volunteer hours last year!